Saturday, March 14, 2015

Marketing Tools

Tools make resources more valuable, they make work more effective.

Sharpening your tools and using the right tool for the job will help
build the strongest relationships over time.

This requires investment, analysis and patience.

Marketing Tools:

        Headshot
        Resume
        Demo Reel & Clips
        Casting Profiles
        Business Cards
        Postcards & Mailings
        Mailing Lists
        Newsletters
        Email Signatures
        Social Media
        Records & Logs
        Other?

Marketing is communicating the value of a product, service or brand to customers, for the purpose of promoting or selling that product, service, or brand.

It is not advertising.  Advertising is a form of marketing communication.

Marketing techniques include choosing target markets through market analysis and market segmentation, as well as understanding consumer behavior and advertising a product's value to the customer.

Marketing satisfies these needs and wants through exchange processes and building long-term relationships.


Marketing blends art and applied science (such as behavioural sciences) and makes use of information technology.

Marketing is applied in enterprise and organizations through marketing management.

What is the product, service or brand?          Who are you and what are you doing?
Who are the customers?                                Who is your audience? Potential employers?
What is it's value?                                          in $'s
How will you promote it?                                Which tools are you using?
         
What is market analysis?                              What do you need to know?
Choose target markets.                                 Specificity.

Develop an understanding of the needs and wants of the market.
What is the exchange?                                 How experienced are you in this exchange?
The exchange process?                               What have you learned about this exchange?
Build long-term relationships.                       .

What is your art?
How do you communicate it?

How do you manage your marketing?           It's up to you.

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